User-Centered Design Researcher & Strategist

I bring eighteen years of work experience in Design Thinking, Customer-Centric Product Development, User Research practices for consumer durable goods, manufacturing industries, and information technology services.

Core Competences


Strategic Planning For Business Model


Human-Centered Design Research 


Design Thinking For Innovative Solutions


Customer-Centric Product Development


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Usability Testing For Agile Development


Global Market Research & Data Analytics


Foresight Phase

future scenarios for growth and vision, implications of external forces and drivers, opportunity mapping

Exploration Phase

understanding of user's needs and pain-points, synthesize insights about desirability, user stories, and mindsets

Envision Phase

insight-led product ideas and service concepts, business modeling for viability and low fidelity prototypes

 Execution Phase

iterate and implement prototypes with user feedback, data analytics and usability testing with end-users and customers