Executive MBA Candidate in 2018,

Eli Broad of College of Business, 

The James B. Henry Center for Executive Development, 

Michigan State University, East Lansing, MI.

Graduated in 2000 with Master of Design,

Human-centered Product Design & Research,

Institute of Design, Illinois Institute of Technology, Chicago, IL.

Graduated in 1995 with a Diploma in Architecture,

Architecture, Building Engineering & Interior Design,

TVB School of Habitat Studies, New Delhi, India.

Multi-discipline and broad skills 

Strategic Planning 

 Design Thinking


User Research

What our customers are saying

Ritu's ability to partner with a diverse team of individuals makes cross-functional collaboration easy. Her willingness and ability to share and teach her craft is one of her best qualities. Her deep empathy for the user, whether patient, family or caregiver, enabled her to deliver insights that were meaningful and actionable, leading to the development of award-winning products for inpatient and outpatient hospital environments, as well as, oncology treatment centers.

Melanie  D. Redman, Senior Design Researcher, Steelcase Inc.

 Methods and Software

 Applied methods, tools, and software for eighteen years at Steelcase Inc. and Microsoft Corporation

Strategic Planning Workshops

Benchmarking, user scenarios, value-proposition for business model development, ecosystem map, frameworks, roadmaps, opportunity themes, service blueprint, trends, and competitive analysis.

Software: Microsoft Excel, Predictive, and Prescriptive Data Analytics

User-Centered Design Research

Personas, experience mapping, user observations, photography, video ethnography, contextual interviews, surveys, empathy maps, card sorting, user journey map, storyboards, and crowdsourcing.

Software: Adobe Photoshop, InDesign, Premiere, Qualtrics.

Design Thinking Facilitation

Context sensing, framing problem statements, exploratory research, synthesize insights, facilitate co-creative workshops, envisioning ideas, visualize concept maps, a prototype of product and service.

Software: Microsoft PowerPoint, Word, Excel, Slack, Zoom.


Usability Testing & Pilots

Task analysis, feedback loops, iterative testing of prototypes, A/B testing, wireframes, user stories, interaction flow maps, pre-post evaluation, case studies, and quantitative survey data analysis.

Software: Sketch-Up, Keynote, AutoCAD, Dscout App.

Design thinking workshop facilitation and participation at Steelcase Learning and Innovation Center, Grand Rapids, Michigan.

Usability and behavioral prototype testing with users at Steelcase Learning and Innovation Center, Grand Rapids, Michigan.